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Featured Posts

The Rise of Biologicals and Specialty Fertilizer: A Report on Agribusiness Strategy, Progress and Initiatives
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The Rise of Biologicals and Specialty Fertilizer: A Report on Agribusiness Strategy, Progress and Initiatives

An overview of the biological specialty segments along with a breakdown of influential company strategy and current business.

Agribusiness Guide: Navigating Precision Spraying Impacts on the Crop Input Market
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Agribusiness Guide: Navigating Precision Spraying Impacts on the Crop Input Market

Frameworks and thinking tools for considering the impact on your business.

The Insight is the Edge: How Insights Drive Agribusiness Performance
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The Insight is the Edge: How Insights Drive Agribusiness Performance

World-class companies lead their customers. These companies lead their customers based on unique insights. In most industries, the businesses with the insights have the edge.

Previous Issues

Open Source FMIS: Can it Work?
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Open Source FMIS: Can it Work?

Shane Thomas
Companies and the Technological Convergence Driving the Future of Biostimulants
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Companies and the Technological Convergence Driving the Future of Biostimulants

Biolstimulant growth isn’t just about new tech— it’s about the convergence of it and how companies apply it to drive deliver results.

Shane Thomas
Upstream Ag Professional - July 13th 2025
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Upstream Ag Professional - July 13th 2025

Essential news and analysis for agribusiness leaders.

Shane Thomas
Inside Miraterra’s Unique Bet on Soil Intelligence
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Inside Miraterra’s Unique Bet on Soil Intelligence

A look at Miraterra technology along with its recent acquisition of Trace Genomics assets.

Shane Thomas
Upstream Ag Professional - July 6th 2025
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Upstream Ag Professional - July 6th 2025

Essential news and analysis for agribusiness leaders.

Shane Thomas
Can AI Get EQ + Judgement + Context and Displace Agronomists?
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Can AI Get EQ + Judgement + Context and Displace Agronomists?

Shane Thomas
Upstream Ag Professional - June 29th 2025
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Upstream Ag Professional - June 29th 2025

Essential news and analysis for agribusiness leaders.

Shane Thomas
The Nuance of Biostimulants
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The Nuance of Biostimulants

Not quite seed, not quite crop protection and not quite inoculants. Something else.

Shane Thomas
Mindware: 33 Mental Models for The Modern Agribusiness Leader

Mindware: 33 Mental Models for The Modern Agribusiness Leader

Essential frameworks for agribusiness leaders working in crop inputs, ag retail and precision agriculture.

Shane Thomas
Upstream Ag Professional - June 22nd 2025
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Upstream Ag Professional - June 22nd 2025

Essential news and analysis for agribusiness leaders.

Shane Thomas
Stratus Ag Research Biostimulant Survey 2024: Insights from American Growers
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Stratus Ag Research Biostimulant Survey 2024: Insights from American Growers

What Stratus Ag Research reveals about biostimulant use, perception, and opportunity in North American agriculture for manufacturers and retailers.

Shane Thomas
Upstream Ag Professional - June 15th 2025
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Upstream Ag Professional - June 15th 2025

Essential news and analysis for agribusiness leaders.

Shane Thomas
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