What is Upstream Ag Professional?

Upstream Ag Professional is a weekly newsletter providing curated news and evergreen insights and analysis at the intersection of innovation and business in agriculture.

The mission is to apply strategic frameworks to notable, novel and new events and trends throughout the ag industry that give you an advantage to take back to your business so you and your team can thrive.

Every Sunday morning (2:00 am Mountain Time), Upstream Ag Professional subscribers receive an email delivering essential research, insights and analysis from the world of agribusiness that they use to drive innovation within their businesses, make informed decisions, and seize emerging opportunities within the industry. Upstream Ag Professional subscribers are leaders within the industry, from executives of the largest agribusinesses, to elite venture capitalists, pioneering agtech founders to the most ambitious young professionals looking for an edge in their career.

Topics include agtech, ag retail, crop protection, seed, biologicals, business strategy, digital technology strategy, farm equipment and more.

What does Upstream Ag Professional Deliver?

Upstream Ag Insights makes subscribers the best-informed professionals in the agriculture industry and enables them to make better decisions for their career, their teams, and their businesses.

The newsletter has more than 19,000 subscribers from over 120 countries and is read by agribusiness leaders from hundreds of agribusinesses including the most influential organizations:

By subscribing you join innovative entrepreneurs, CEO’s from the largest agribusinesses, elite venture capitalists and thought leaders from around the agribusiness industry.

You can check out the website to read the full archives of the more than 460 previously published posts and editions to get a feel for the content.

What Subscribers Are Saying

Nick Horob
Founder and CEO of Harvest Profit

Colin Steen
CEO Legacy Seed Companies

Rob Saik
CEO AGvisorPRO, Author and Ag Industry Leader

Mike Frank
CEO UPL Corporation

Who Writes Upstream Ag Insights?

Shane Thomas

My name is Shane Thomas and I am an agribusiness professional based in Calgary, Alberta, Canada with a deep passion for learning about the agriculture industry and the business surrounding it. I have experience across agronomy, ag retail, sales, marketing, strategy and precision agriculture that helps me broadly synthesize technology and business impacts on the industry.

Contact

Send me an email at: [email protected]

Here are four of my favorite articles and editions:

Every quarter, Upstream Ag Professional breaks down the financial results and strategic implications of them for agribusiness professionals, including highlights, analysis and an aggregation of quotes and insights from the most prominent executives in the industry.

A look at AI Agents in Agribusiness, how Meristem Crop Performance build a direct to farmer business with novel IP and a distributed production mindset. Plus a look at TELUS Ag and Consumer Goods challenges and new biostimulant partnerships.

Curious about how John Deere views the future of precision agriculture? Check out highlights and analysis of some of their most compelling patents surrounding robotics, soil testing and the future of See & Spray.

A look at how precision spraying could impact ag retailers and crop input manufacturers through the lens of strategic frameworks proven in many other industries.

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