About Us
Upstream Ag Professional is a weekly newsletter providing curated news and evergreen insights and analysis at the intersection of innovation and business in agriculture.
The mission is to apply strategic frameworks to notable, novel and new events and trends throughout the ag industry that give you an advantage to take back to your business so you and your team can thrive.
Every Sunday morning (2:00 am Mountain Time), Upstream Ag Professional subscribers receive an email delivering essential research, insights and analysis from the world of agribusiness that they use to drive innovation within their businesses, make informed decisions, and seize emerging opportunities within the industry. Upstream Ag Professional subscribers are leaders within the industry, from executives of the largest agribusinesses, to elite venture capitalists, pioneering agtech founders to the most ambitious young professionals looking for an edge in their career.
Topics include agtech, ag retail, crop protection, seed, biologicals, business strategy, digital technology strategy, farm equipment and more.
Upstream Ag Insights makes subscribers the best-informed professionals in the agriculture industry and enables them to make better decisions for their career, their teams, and their businesses.
The newsletter has more than 19,000 subscribers from over 120 countries and is read by agribusiness leaders from hundreds of agribusinesses including the most influential organizations:

By subscribing you join innovative entrepreneurs, CEO’s from the largest agribusinesses, elite venture capitalists and thought leaders from around the agribusiness industry.
You can check out the website to read the full archives of the more than 460 previously published posts and editions to get a feel for the content.

My name is Shane Thomas and I am an agribusiness professional based in Calgary, Alberta, Canada with a deep passion for learning about the agriculture industry and the business surrounding it.
I have experience across agronomy, ag retail, sales, marketing, strategy and precision agriculture that helps me broadly synthesize technology and business impacts on the industry.