Introducing AskUpstream: The Agribusiness Insight Engine

An exclusive new resource for all Upstream Ag Professional members.

For agribusiness professionals, insight is everything.

That’s why we built AskUpstream, an agribusiness intelligence platform exclusively for you as an Upstream Ag Professional member.

AskUpstream is an agribusiness specific, LLM intelligence platform that transforms the entire Upstream archive into your on-demand insight engine, whether you are at your computer, or on your phone, you can:

  • Search what matters - Find every time we’ve analyzed specific companies, product segments, or topics with a hot link directly to the source. Plus, get a summary of the key insights immediately.

  • Access Summaries & Synthesis - Get concise overviews of how agribusinesses are positioning themselves, how markets are shifting, and what it means for your business.

  • A personal sounding board - Ask about partnerships, technology assessments, or business models, and tap into tailored insights designed for agribusiness professionals.

Whether you are:

  • Preparing for a meeting with a major crop protection company and want to know their past partnerships and strategic priorities? → AskUpstream.

    Example pulling Syngenta partnerships, acquisitions and investments.


  • Curious how nitrogen-fixing microbe technologies across major companies compare? → AskUpstream.

    Note: Not the full overview, just what would fit within a screenshot.


  • Interviewing with a startup, fertilizer company, or crop protection manufacturer and need to know their recent performance, focus efforts and strategic initiatives? → AskUpstream.

    Note: There is more! Just couldn’t fit into entire screenshot.


  • Looking for specific quotes from agribusiness executives on analyst calls to sharpen your presentation internally or business development meeting? → AskUpstream.

  • Do you want a sounding board for business model improvement or ideation? → AskUpstream.

AskUpstream is a business development, market intelligence, and insight aggregator built for agribusiness leaders. 

Whether you’re building presentations, prepping for internal strategy meetings, pitching to VCs, or simply satiating your curiosity about the industry, AskUpstream is the best starting point in the industry

What’s next?

This is just the start.

We’re already working against a longer road map that includes improvements that expand the sources we tap into and evolves AskUpstream into an even more valuable tool capable of ideating in improved fashion, plus searching images, creating images, documents and templates and more. 

For now, you have access to a tool purpose built on top of 280 editions, nearly 300 separate articles, a dozen industry leading reports and financial analysis, thousands of industry leading insights and more than 1.7 million words. 

We’re confident you can get better answers to move your business and your career along with AskUpstream.

Upstream Ag Professional members can try it out today:

For the full Step by Step Account Set Up, Overview of the Unique Features and FAQ, access the AskUpstream Support Document here:

FINAL AskUpstream Login and FAQ.pdf3.15 MB • PDF File

Frequently Asked Questions

Q: How does this differ from regular keyword search on the website?

A: The system has been tailored in numerous ways by the AskUpstream development team, including Retrieval-Augmented Generation (RAG), Prompt Engineering and Style Conditioning, Middleware Orchestration, plus for linked referenced Vector Database and Post-Processing Citation Injection as just a few examples. Therefore, the system will summarize an answer and give you a link to read deeper. 

Q: Will my personal data remain safe?

A: Yes. None of the questions asked or base user info will be shared or accessible to anyone outside Upstream Ag Ventures Inc. Any information collected on the user is only to increase accuracy of types of information to deliver back. 

Q: Is AskUpstream available in any other languages besides English?

A: Yes. AskUpstream is Multi lingual. Upstream is read in more than 125 countries with prominent readership in Portuguese, Spanish and German speaking countries. For those who speak English as a second language, you are able to interact with AskUpstream in your native language. No adjustments needed, just start a new chat and begin interacting with AskUpstream in whichever language you prefer. Available in all languages OpenAI is available in (>50).

Q: Do new editions get automatically added? 

A: Yes. After an article or edition is published it is automatically accessible to AskUpstream so you are interacting with the most up to date information each time you query the system. 

Q: How fast is the functionality?

A: AskUpstream is built on the OpenAI GPT-5 model API. This model, in conjunction with the API calls required can sometimes take 30-45 seconds, depending how long the prompt is and how thorough the answer required is. On average 15-20 seconds is normal. 

Q: Can I export a PDF, or Microsoft Document via AskUpstream?

A: Not at this time. There is a “copy” functionality that enables you to copy the answer and information and paste it where desired. 

Q: Will there be continued progress and upgrades made to AskUpstream? 

A: Yes. V2 is already in the works which will include enhanced features and functionality, aiming to launch by Q1 2026. We are seeking to integrate more resources and tools that can augment the user experience and value derived for users. 

Q: The answer is not relevant to my question. Who do I go to?

A: Try rephrasing the question. If that doesn’t work and you have any concerns with accuracy or deliverability of information, send [email protected] a message. All feedback is encouraged.

Q: Can AskUpstream answer questions on topics outside agriculture?

A: AskUpstream is programmed to not answer questions that are outside the scope of what has been covered in Upstream Ag Insights. If asked about the best watches, or stock picking advice, it will notify you that that is outside the scope of its capability.

Q: Is it available in a mobile friendly way?

A: Yes. Ask Upstream can be used on phones and tablets in the same way.