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AgTech has taken on $60 billion and returned less than $5 billion, yet events still feel like pep rallies. Until we have harder conversations, the industry remains it's own worst enemy.
With higher interest costs, thinner margins and shrinking manufacturer protection, inventory discipline matters more than ever. A breakdown of six practices that help ag retailers free up cash.
Essential news and analysis for agribusiness leaders.
A look at herbicide savings, dual-line spraying, routes to market, new retail business models, and per-acre fees.
A look at the collaboration, what it means, Bayer's incentives, the benefits for Switch Bioworks and Switch's commercial strategy.
Why companies like John Deere and AGCO will have more influence on crop inputs than crop input companies in the next 20 years.
A detailed look at the insights and key takeaways from AGCO's recent Tech Day.
Yield, as-applied, weed pressure, soil and financial data give Deere a path into every agronomic decision. What happens to the retail advisor when the farmer's first question goes to JD?
A look at the new strategic initiatives and focus areas of Nufarm.
As AI tools spread across every major ag software provider, differentiation shifts toward proprietary data, interface strategy, and the ability to guide users toward their most valuable next action.
A look at the evolution of proprietary strategy in ag retail.
Patent analysis looking at Deere See & Spray math, a novel Meristem delivery capsule, always on N fixation, InnerPlant's detection as a system, and Mosaic on-granule input coating.
A breakdown of Vylor's investor day: the IP platform pitch, licensing targets, corn, soybean and hybrid wheat pipelines, gene editing, AI, and M&A.
A breakdown of Corteva's 2026 Investor Day: the standalone crop protection business, its $11 billion pipeline, biologicals ambitions, lifecycle playbook and commercial strategy.
Farmers increasingly start with AI, not an advisor. Where does advisor value goes next, and what manufacturers must publish to stay at the forefront.
Insights from FMC CEO Pierre Brondeau surrounding their Plant Health segment, involvement of Tessenderlo, the future of crop protection innovation and software as a complement to crop protection.
A detailed look at Bayer Crop Science 5-year strategic initiatives
A look at the TerraBlaster system, soil testing today and what the future looks like.
